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latest hcuk campaigns

Our Latest Campaigns

Raising Awareness, Inspiring Action

At Heartburn Cancer UK, our campaigns aim to inform, engage, and drive early diagnosis by raising awareness of the risks of persistent heartburn, Barrett’s oesophagus, and oesophageal cancer. 

From powerful patient stories to nationwide awareness initiatives, each campaign is designed to reach more people and save more lives. 

Explore our recent and ongoing campaigns below, and see how you can get involved.

Heartburn Awareness Across Lincolnshire 

February / March 2026

From late February through March 2026, we partnered with East Midlands Cancer Alliance and Lincolnshire Integrated Care Board to raise awareness of persistent heartburn and its link to oesophageal cancer across the county – bringing trusted information and support directly to local communities.

Heartburn Awareness Across London 

February 2026

We were delighted to be working alongside London’s leading NHS Cancer Alliances to deliver this pan-London Oesophageal Awareness Month campaign. By collaborating, we reached communities across the capital, combining expertise, local insight, and trusted networks to raise awareness of oesophageal cancer and support earlier diagnosis.

Oesophageal Cancer Awareness in Corby 

February 2026

For Oesophageal Cancer Awareness Month, we teamed up with East Midlands Cancer Alliance to launch a focused awareness campaign in Corby, Northamptonshire – helping people spot the signs of persistent heartburn and take action early!

Nottinghamshire Awareness Campaign

January / February 2026

Starting in January 2026, to coincide with Oesophageal Cancer Awareness Month in February, we worked in partnership with East Midlands Cancer Alliance and Nottingham and Nottinghamshire Integrated Care Board (ICB) to deliver a targeted awareness campaign in the Mansfield and Ashfield areas, focused on persistent heartburn and its link to oesophageal cancer.

The Heartburn Roadshow Across Manchester

October 2025

In October 2025, Heartburn Cancer UK teamed up with Greater Manchester Cancer Alliance to take important awareness messages directly into local communities.

Our mobile information unit – The Heartburn Hub – visited 10 supermarket locations across Greater Manchester, to talk with residents about persistent heartburn, indigestion, or reflux, and why these symptoms should be discussed with a GP.

The ‘More Than Just Heartburn’ Campaign Across the Wessex Region

February 2025

In 2025 we delivered a far-reaching campaign designed  challenge the common misconception that ongoing heartburn is just a minor annoyance. By shifting awareness and empowering early intervention, we hoped to support earlier diagnosis and reduce the likelihood of progression to oesophageal cancer.

Demanding Hope in London

February 2024

In 2024, to mark our 20th anniversary and in line with Oesophageal Cancer Awareness Month held in February, Heartburn Cancer UK set out on a bold mission: to demand action for Oesophageal cancer.

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